"Knowing CRM isn't the hard part. Doing it is."
Insurance industry: This is where I had my first CRM role, in the late 2000s — a time when Customer Relationship Management was still relatively new in Switzerland.
Telecommunications industry: From the 2010s to the early 2020s, I held various roles across strategy and leadership in telecoms. I saw first-hand how a provider went through a successful digital transformation. Along the way, I led CRM and digital projects and managed sales and retention teams of up to 60 people — in Switzerland and internationally.
After telecoms: I worked in two further roles in CRM and digital, broadening my perspective across B2C and B2B in different industries.
After finishing school in Appenzell, I studied Economics and Business Administration in Bern and St. Gallen. Later, I completed a CAS in Digital Marketing in Zurich to better understand how digital drives growth.
Customer focus and data-driven decisions have always mattered to me. That's why I pursued further training in Market Research and Data Analytics, in Switzerland and Germany.
I also completed programmes in project management and leadership. I enjoy working in teams - not just developing strategies, but implementing them together.
CRM insights, real-world examples & a chat about what's on your CRM agenda - feel free to reach out.
