Privacy Policy: CRM-Performance.com

Last updated: April 2026

1. Data Controller

The person responsible for data processing on this website is:

Thomas Fritsche
Wasserschöpfi 8
8055 Zurich
Email: contact @ crm-performance.com

(referred to below as "we" or "us")

2. Server Log Files / Access Data

When you visit this website, the following data is automatically stored in server log files:

• IP address (anonymised)
• Date and time of access
• Page or file accessed
• Browser type and version
• Operating system used
• Referrer URL (previously visited page)

We process this data based on our legitimate interest in providing a secure and functional website. Data is deleted once it is no longer needed for these purposes (typically after 7–30 days). (Legal basis: Art. 6(1)(f) GDPR)

3. Contact Form

When you contact us via the contact form, the data you provide (name, email address, message and any additional voluntary information) is stored for the purpose of processing your enquiry.

Data is deleted once it is no longer required for processing, or if you request its deletion. (Legal basis: Art. 6(1)(b) and Art. 6(1)(f) GDPR)

4. Newsletter

If you sign up for our newsletter, we store your email address, the date of registration and your IP address using a double opt-in process. Your data is used exclusively for sending the newsletter.

You can withdraw your consent at any time using the unsubscribe link in any newsletter or by emailing us. This does not affect the lawfulness of processing carried out before the withdrawal. (Legal basis: Art. 6(1)(a) GDPR)

5. Google Analytics & Google Tag Manager

This website uses Google Analytics (Google Analytics 4) and Google Tag Manager, both services provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

We have implemented the following privacy-friendly settings:

• IP anonymisation is enabled
• No data sharing with other Google products for advertising purposes
• No user ID tracking or cross-device tracking
• Retention period reduced to 14 months (where configurable)

Google may process data in the United States. A data processing agreement is in place with Google. For data transfers to the US, Google relies on EU Standard Contractual Clauses.

We obtain your consent via a cookie banner before activating Google Analytics. (Legal basis: Art. 6(1)(a) GDPR)

Opt-out: You can permanently prevent data collection by Google Analytics by installing a browser add-on: https://tools.google.com/dlpage/gaoptout

Further information: https://policies.google.com/privacy

6. Your Rights

You have the following rights at any time:

• Access (Art. 15 GDPR)
• Rectification (Art. 16 GDPR)
• Erasure (Art. 17 GDPR)
• Restriction of processing (Art. 18 GDPR)
• Data portability (Art. 20 GDPR)
• Objection (Art. 21 GDPR)
• Withdrawal of consent (Art. 7(3) GDPR)

To exercise any of these rights, please email us at contact @ crm-performance.com.

You also have the right to lodge a complaint with a supervisory authority.

7. SSL Encryption

This website uses SSL encryption (https) for security purposes. All data transmitted is protected accordingly.

8. ARCO – AI Business Coach

ARCO is the AI Business Coach of CRM-Performance.com. When you submit a question to ARCO, your input is transmitted to and processed by the Google Gemini API. Google's privacy policy applies to this processing (policies.google.com/privacy).

No model training: Google does not use inputs submitted via the API to train AI models. Your conversations do not contribute to the development of Gemini.

Quality assurance: The website operator reserves the right to review individual conversations in anonymised form for quality assurance purposes. No personal data is stored or analysed in this process.

No commercial use: Your inputs are not used for advertising purposes and are not sold or shared with third parties.

Recommendation: Please do not share confidential company data or personal information in your conversations with ARCO.

We process this data based on our legitimate interest in providing the AI assistant. (Legal basis: Art. 6(1)(f) GDPR)

We reserve the right to make changes to this privacy policy.